Who Owns JOOLA? A Look at the Brand’s History & Ownership
JOOLA is one of the most respected names in pickleball and table tennis, but who owns JOOLA? With its rapid rise in the pickleball industry and partnerships with top pros like Ben Johns, many players are curious about the company behind the brand.
In this guide, we’ll explore JOOLA’s history, its parent company, and how it became a dominant force in pickleball.
📜 The History of JOOLA
✅ Founded: 1952 in Germany
✅ Original Focus: Table Tennis Equipment
✅ Expansion into Pickleball: 2022
JOOLA was initially a German table tennis brand, supplying high-quality ping-pong tables and rackets. It was a dominant force in professional table tennis for decades before expanding into pickleball.
🚨 Wondering where JOOLA paddles are made?
➡️ Where Are JOOLA Pickleball Paddles Made?
👑 Who Owns JOOLA?
In 2019, JOOLA was acquired by Sport Squad, Inc., an American sports equipment company based in Rockville, Maryland.
🔹 Sport Squad, Inc. – The Parent Company of JOOLA
✔️ Founded by Richard Lee, a former table tennis champion
✔️ Owns multiple sports brands focused on racket sports
✔️ Led JOOLA’s expansion into pickleball in 2022
Under Sport Squad’s leadership, JOOLA has grown beyond table tennis, developing some of the most advanced pickleball paddles on the market.
🚨 Looking for the best JOOLA paddle?
➡️ Which JOOLA Pickleball Paddle Is Best?
🏓 JOOLA’s Expansion into Pickleball
In 2022, JOOLA made a major move into pickleball, signing an exclusive sponsorship deal with Ben Johns, the world’s #1 ranked player.
🔥 Want to know how much Ben Johns makes from JOOLA?
➡️ How Much Does Ben Johns Make from JOOLA?
This move instantly positioned JOOLA as a leader in the sport, producing top-tier paddles used by professionals.
🚫 Has JOOLA Faced Any Controversies?
Like any major brand, JOOLA has had its share of challenges, including:
❌ Banned Paddles – Some JOOLA paddles, like the Gen 3 series, were banned from tournament play for exceeding spin limits.
Want the full list of banned paddles?
➡️ Which JOOLA Paddles Are Banned?
🛍️ Where to Buy Official JOOLA Pickleball Paddles
If you want to buy a genuine JOOLA pickleball paddle, always purchase from trusted sources:
➡️ Where to Buy JOOLA Pickleball Paddles
📢 Final Thoughts: Who Owns JOOLA & What’s Next?
JOOLA is owned by Sport Squad, Inc., an American sports equipment company that has transformed JOOLA into a major pickleball brand.
✔️ From table tennis to pickleball, JOOLA continues to innovate
✔️ Their partnership with Ben Johns solidified them as an elite brand
✔️ Their paddles remain a top choice for pros and amateur players alike
🚨 Next Up: Why Is JOOLA Gen 3 Banned?